Sam Francis

GALERIE GERALD PILTZER opened in spring 1992 on

les Champs-Elysées turned towards new art audiences and

throwing bridges to the corporate world.

After celebrating the Heroes of American Painting through its

inaugural exhibition featuring works by Pollock, Rothko, Motherwell,

Olitski, Morris Lovis... this gallery is a natural place to receive

this creation by SAM FRANCISundoubtedly one of the pioneers of

this century who is preparing, thanks to the 49,999 special SWATCH watches

to reach a public of young enthusiasts who may discover

contemporary art through this industrial object.

.

TheSWATCH ART collection has given rise to one of the

sociological phenomena, triggering a veritable

passion for creations by artists as varied as Valerio

Adami, Pierre Alechinsky, Pol Bury, Cherif and Sylvie Defraoui, Keith

Haring, Alfred Hofkunst, Not Vital, Mimmo Paladino, Kiki Picasso,

Niklaus Troxler, Felice Varini or Tadanori Yokoo.

This creative tradition has become the hallmark of one of the great

Western industrial success stories in the face of

particularly severe, and whose cultural asset is proving to be

essential. Thus the presentation of the new SWATCHs in a

gallery on the Champs-Elysées designed as a challenge intends to illustrate

the enthusiasm generated by creative success.