Original Advertising Project - Gouache 1963 Signed Roger Anney - Health Poster

Beautiful health campaign poster project for the CFES (French Committee for Health Education), for a toothpaste.
A crocodile, mascot of oral health until the 1990s.
Signed Roger Anney lower right.
Early 1960s (start of the campaign: 1963).
The toothpaste, not present on this original project, was only affixed upon validation of the design by the company that owned the product. The artist focused on the outline of the product.

Gouache on thick paper.
Sheet size: 54 x 43 cm.

Slight marginal fold at the top right, discreet and smoothable when placed under glass. Fresh colors.
Beautiful original and unique work.

The work will be sent neatly rolled up.

Roger Anney (1935-2025) is an artist from Paris. He created beautiful advertising creations during his long career, ranging from advertising drawings to photography, for large companies and for a record company. He is also the author of the cover of the album Milord by Édith Piaf in 1959.