"jean Jacquelin, Original Gouache Model For The Bas Scandale"

Jean JACQUELIN (1905 Paris - 1989 Champrond)
Gouache and ink on cardboard.
Black painted wooden frame.
Dimensions: H. 38 cm, W. 18 cm
Dimensions with frame: H. 40.7 cm, W. 20.7 cm

Our gouache is one of the three original models of the advertising campaign dedicated to Scandale stockings in the 1950s under the slogan Attention! We see your legs.
On a red background, after an unfortunate fall, a dejected young woman finds herself on the ground, the contents of her handbag scattered on the ground alongside her pumps and her umbrella.
The style is humorous, the colors restricted to a trichromy and the figures brushed in a few strokes to accentuate the graphic design.

Jean JACQUELIN (1905 Paris, 1989 Champrond)

Draughtsman, poster artist, painter, Jean Jacquelin distinguished himself in the advertising field between the 1920s and the 1970s.
It was at the age of 8 that he discovered his vocation as a draughtsman, captivated by the graphic design of the iconic Ripolin poster by Eugène Vavasseur, plastered in 1913 on the walls of Paris.
Trained at the School of Applied Arts in Industry, he began his professional life with an art marble worker for whom he restored the commemorative plaques of the Parisian buildings. Hired in 1924 as a designer in the advertising agency TAP (Travaux Artistiques de Publicité), he created his first posters for the Salvation Army and Galeries Lafayette. After joining Editions STEP in 1927, he gradually became artistic director of the agency and then a full partner, while collaborating with the car manufacturer Hotchkiss. After the company went bankrupt in 1936, he went freelance.
His works cover all economic sectors: airmail, automobiles, food, banking, tourism...
In 1940, Jacquelin began a career in cinema posters.
He remains as the author of Beauty and the Beast by Jean Cocteau in 1945, Jour de fête by Jacques Tati in 1948 and Casque d'or by Jacques Becker in 1952.
Jacquelin was honored by an exhibition dedicated to him in 1993 at the Forney library in Paris.